You may be reading this content because of content writing. When you hit the search button on Google, thousands/millions of results pop up, providing answers to your query. And we can agree that today’s agencies are constantly striving to meet the increasing demand for high-quality content.
However, producing content in-house can take time and effort. That’s why outsourcing content writing has become a go-to solution for agencies looking to scale their operations effectively. 56% of companies outsource, with 69% saying that content outsourcing allows them to produce and publish new content consistently.
If you’re considering outsourcing content writing, here are the various checkpoints you would need to do seamlessly and how AIO’s content writing services for agencies can support your business growth.
Step 1: Identify Your Content Needs
Before you outsource, assess what types of content your agency requires. Do you need blog posts, social media content, or in-depth white papers? You can better match the right writing service to your goals by outlining your needs upfront.
1. How many articles per month do you need?
2. What should be the length of an average article?
3. What’s your budget?
For example, if your agency is launching a new service and needs a large volume of SEO-optimized blog posts to drive traffic, you’ll need a content writing service skilled in SEO strategies. AIO’s team of expert writers specializes in producing engaging, optimized content that drives results.
Step 2: Choose a Reputable Content Writing Service
Regarding outsourcing content writing, not all providers are created equal. It’s crucial to vet content writing services based on their experience, portfolio, and client reviews. Look for providers who understand your industry and have a proven track record of delivering high-quality content.
Working with content marketing agencies is less time-consuming because the agency manages the writers. Typically, agencies can also create a content strategy for you, so if you need one for your business, this might be the best option.
At AIO, we offer custom content writing services for agencies, ensuring that each piece aligns with your brand voice and objectives. Our team has years of experience producing content for various industries, from tech to finance, making us the perfect extension of your agency.
Step 3: Streamline the Communication Process
Successful outsourcing relies on effective communication. Set clear expectations with your content writing service regarding deadlines, tone of voice, and brand guidelines. Regular check-ins and feedback loops ensure the content meets your agency’s standards and client expectations.
Creating a Feedback Loop: Your style guide should encompass all essential content creation requirements, yet you’ll likely need to provide occasional reminders until the team fully acclimates to your expectations.
Remember, if you stay silent, the writer will assume everything is fine and continue the mistake.
Keep in mind that feedback can also be positive. If they excel, make sure to let them know!
Many successful agencies today outsource blog writing to maintain consistency without overwhelming their internal team. For example, a marketing agency in New York partnered with AIO to handle their growing content needs. By outsourcing, they increased their client output by 40% without hiring in-house writers.
Step 4: Review and Optimize Content
Once you receive the content, reviewing it carefully to ensure it meets your quality standards is important. Additionally, optimizing the content for SEO before publishing is critical for increasing visibility.
Fact: According to a recent Semrush study, content thoroughly optimized for SEO has 70% more engagement compared to non-optimized content. AIO’s writers are proficient in creating compelling narratives and ensuring your content is SEO-optimized from the start.
Step 5: Scale Your Operations with Outsourced Content
By outsourcing content writing, agencies can easily scale without overburdening their internal teams. It’s a cost-effective solution allows you to focus on core business tasks, such as strategy and client relations, while leaving the content creation to experts.
Choosing to outsource content writing can be a smart move for your business. However, embracing content outsourcing is essential to scaling your content marketing efforts truly.
Ready to scale your content output with high-quality, SEO-optimized content? Contact AIO today for a free consultation and discover how our content writing services can help your agency grow!
